The lovable characters from Supercell’s Clash characters never had a proper spot to call home outside of the game. So we aimed to concept the UX and content that could properly organize all the content created for each Clash Character.
Clash Royale Mobile Game. Character Branding Website. UI/UX. Supercell.
The lovable characters from Supercell’s Clash characters never had a proper spot to call home outside of the game. So we aimed to concept the UX and content that could properly organize all the content created for each Clash Character.
Supercell had already developed quality content for many of their classic characters. To leverage the distributed content, we aimed to design an infrastructure to curate and aggregate this content.
We saw the opportunity to use the site as a way to build a closer relationship between a character and their fans via digital and physical content.
We made sure to design the site structure to be optimized based on a fan’s device whether it was browser, tablet, of mobile. After designing the content structure we worked with talented designers to execute the branded look Clash Royale is known for.