We laid the tracks down for Nitro Stream Racing: a streamer-led racing game with a UX proof of concept, and UI visual style guide.
The game focuses on allowing streamers to play and race with their viewers. We created not only a UI/UX proof of concept for the Streamer PC experience, but also for the Viewer’s unique mobile experience.
The work allowed the team to quickly produce an alpha build, and acquire key streamer partnerships and interest for the game.
After the proof of concept was complete, XAMA stayed on board to support production. This included UI and UX development for mobile and PC features.
We made sure to work closely with the team in incorporating feedback given from the Streamers themselves and their community to develop fun and easy-to-understand experience.