Following the games initial soft launch, XAMA was brought in as the main UI/UX consultant for Activision’s mobile group. We worked with both Activision and the China-based TiMi Studio to educate and provide guidance on: Western mobile UX principles, UI/UX design system development, and mobile product infrastructure.
After its launch, we continued to partner with Activision team members for current and future feature UI/UX related to engagement, and monetization.
We aided the team in exploring new feature UX using low fidelity wireframes and key player task flows. Visual aids like wireframes were crucial in communicating features, particularly when working across a language barrier. By collaborating, we quickly helped Activision identify key UI/UX design requirements before presenting them to their developing partner.