EndeavorOTC is the only FDA-authorized digital therapeutic for adults with ADHD available without a prescription. The team came to XAMA wanting to improve their product’s UI/UX to increase the product’s usability and approachability for adults with ADHD.
XAMA served as the team’s UX resource-- aiding the team to create a UI design system refresh, and feature UX development to help drive long-term user engagement.
We transformed the game’s UX to allow adults to engage with their treatment progress in an interactive manner. We revamped the treatment’s progression UX by designing new features such as a full-fledge saga map, daily login calendar, and goals. These new and rewarding features brought approachable and easy-to-understand visuals that adults of various ages can enjoy.
XAMA also aided the team in refining existing features like the collection system and onboarding experience–– ensuring the treatment did a better job educating and engaging their new and existing users.
XAMA worked closely with Engineering and Product to conceptualize and implement a fresh UI design system tailored specifically for adults with ADHD. The design was focused on being approachable, engaging, and easy to navigate all while considering the specific cognitive needs of the target audience.
Improved Onboarding & Retention
Our designs streamlined onboarding and progression features resulting in a smoother onboarding flow–– reducing drop-offs and boosting daily engagement.
Enhanced Workflow
Our iterative design process improved the feature development cycle, ensuring efficient production and hand off that resulted in high-quality releases.